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About Domains Press Room
To understand more about the importance of press releases, here are some insights to consider.
How to Write a Press Release?
So, how to write a press release? That's a million dollar question. If done right, it can indeed bring you a million dollars in revenue. Let's get started by answering what a press release is.
"A press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage."
A press release consists of following elements:
The headline is the first single line of text in the press release and tells what the press release is about. It can be a very effective tool to grab the attention of the journalists, so writing it from a journalists perspective is very important. Think what headlines catch your eyes in the newspaper.
The headline should be descriptive but not too long. For the later reason, PRLog limits it to 100 characters. The headline should be formatted in title case, that is, each word in the sentence should have first letter capitalized, and rest of the letters in lowercase. Acronyms can be in uppercase.
The summary lets you build up your chance to sell your press release to the journalist. It is generally a requirement of online press release services. Identify a unique feature about your product or service and then write how it is going to revolutionize the world.
The summary should be a single paragraph with about three to five lines. Beyond 250 characters is too long, so this is the limit for PRLog. All sentences in the summary should be in sentence case, that is, only first letter of a sentence should be capital, and all others should be lowercase. Again, acronyms can be all capital letters.
The dateline contains the release date of the press release and usually also the originating city of the press release. For online press release services like PRLog, the date stamp is automatic and should not be entered.
The introduction is where the press release body starts. It is the first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
The details come after the introduction. It gives further explanation, statistics, background, or other details relevant to the news and also serves to back up whatever claims were made in the introductory paragraph.
The body should be around 3000 characters or 450 words. The body should have a minimum of two paragraphs. All paragraphs should be ideally between 5 to 8 lines each. There should be a blank line after each paragraph for good visibility.
The about section is also called the "boilerplate" as it used over and over again. It is generally a short section providing background information on the press release issuing company or organization.
Media Contact Information
This section contains the contact information like name, phone number, email address, mailing address, etc for the media relations contact person. For good credibility, the email address should be the same as the organization the press release is about. For example, if the press release is about an organization with a website called aboutdomains.org, then the email address should be aboutdomains [a] aboutdomains.org
A press release should be written in third person. Instead of using we, us and ours, your should be using they, them and theirs.
Press releases are NOT advertising articles. They are/should be well written summations concerning the benefits and solutions of an online project. The properly written press releases will gain new interest for projects on the web in 2019 and beyond.
The article above is taken from PRLOG.ORG with some additional commentaries about press releases and how important they are to any successful project online.